For those of you who do not know who is Robert Kuok, he is Malaysia’s richest man a.k.a the ”Sugar King of Asia”, having an estimated RM40.8 billion of net worth.
Meet Yen Kuok, the youngest daughter of Robert Kuok. While most of her peers are living the high life and jet-setting across the world, she launched a fashion start up selling used designer brands on the internet in August last year.
Yen Kuok started Guiltless when she realised that there were no site for people to sell off their high end goods in Asia despite the progressive convergence of luxury and technology.
In an article by social news network SAYS Malaysia, the 26 year old relates how she had a no-nonsense upbringing and went to school with only a moderate amount of pocket money.
She said that most of us might think that she had it easy with a rich father behind her, Yen revealed that her family brought her up in a strict environment and was not given much pocket money growing up.
“The way my family brought me up was very strict. In fact, I was not given much pocket money. When I was in school, my friends’ pocket money are usually much more than mine,” she said in an interview with Hong Kong media
Yen explained that her grandmother set these strict rules when advising her son that her granddaughter should not be raised like a “princess” just because she came from a wealthy family.
Even her father’s approach to education was unconventional, because unlike many other parents of today, he never pressured her to bring home a string of As.
“My father kept telling me that going to school is not only about studying and getting good grades, but instead, education is meant to expand one’s horizon,” she said according to SAYS Malaysia
“My father had never forced me to get an A in my exams, and he said it doesn’t matter if I get a B.”
Her online consignment store, called ‘Guiltless’, is the first of its kind in Hong Kong to offer luxury goods at “pre-loved” prices, “with a first-class retail experience”, she told Wundrful, an online platform that highlights the people behind their respective brands.
Guiltless was officially launched in Hong Kong and Singapore in January 2016. Her father must certainly be proud of her achievements.