Malaysia Airlines Berhad (MAB) has announced a three year global partnership with Liverpool FC.
According to MAB chief executive officer Peter Bellew, this partnership will strengthen Malaysia Airlines’ branding through brand awareness, LED and static board brand exposure at each home game at Anfield and exposure on the Liverpool FC website, publications and Facebook page.
On top of that, Malaysia Airlines also has access to Liverpool players who could act as the airline’s ambassador.
In conjunction with the partnership, Malaysia Airlines will be offering a two-way promotional fare for flights from Kuala Lumpur to London at RM2,499.
The promotion period begins October 11, 2016 to October 17, 2016 for flights from October 13, 2016 to March 31, 2017.