KUALA LUMPUR, 13 June 2016 – Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4).
The large pool of talents acquired provided a significant yet worthy challenge for the initiative’s esteemed panel of curators* to shortlist it down to 10 of Malaysia’s finest undiscovered musicians.
Darren Teh, lead singer of local established band An Honest Mistake, says that an initiative like Tiger Jams is just what undiscovered artists need to let their voices be heard.
“As an artist, I can understand how hard new talents strive to gain recognition. The music industry today is getting more competitive as the pool of untapped talents gets larger. Asia needs more platform like Tiger Jams to help these undiscovered artists to be discovered and provide them the career nudge they’ve always dreamt about.”
Home grown Mandopop duo, ThomasJack says, “It’s good to see so many undiscovered artists seizing the opportunity to showcase their talent with such determination and drive for their sound to be heard. Given the right path and platform, we believe that music can transcend cultural boundaries and serve as a common language for the people of Asia.”
The 10 finalists** will be featured on the website where fans can vote them into the top three. The selected three Malaysian acts will be awarded RM15,000 each to fund their musical ambitions. They will then be paired with acclaimed Asian acts: Singaporean pop band The Sam Willows, Hong Kong’s punk pop band ToNick or Malaysia’s very own Darren Ashley as well as three established visual artists: Donald Abraham, Kenji Chai and Flex to produce an original Tiger Jams track and music video each. They will also get to host a gig each, and prior to the big event, a mystery international band will personally handpick one to collaborate on a remix that will be performed at the finale.
Tiger Beer marketing manager Jessie Chuah says: “Tiger Jams is an initiative that hopes to provide emerging talents an opportunity to be discovered, and from the welcoming response received I can say with certainty that there are many undiscovered musicians ready to make headlines with their diverse musical talents.”
“We hope Asia sees, that if given a chance to shine, these artists could do as well as international acts. What they need is the opportunity and we’ve made the first move. Now, it’s time for the people to take it further by voting and bringing these emerging talents closer to a chance at being in the limelight.”
Tiger Jams sets out to be an epic jam session to celebrate the sights and sounds from Asia. It aspires to bring the freshest talents together in celebration of music and art. Show your support and vote for these emerging talents and help propel them onto a bigger stage where regional and international collaborations await. Voting is open now until June 30 at www.tigerjams.com